Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 9th October 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Zach Spuckler.
From ManageFlitter's CEO, Kevin Garber:
- What type of content should solopreneurs create to maximize their visibility on social media and why?
- How can solopreneurs maximize their content creation results with limited resources?
- Why is it important for solopreneurs to have a publishing schedule and what does this mean for their social media marketing?
- Is there an ideal formula publishing frequency solopreneurs should consider when creating content? How can you set reader expectations?
- You make a distinction between mega-content and consistent content. Can you define these terms and explain why they matter to solopreneurs?
- How can solopreneurs keep their existing content viable on social media? What tools should they use?
- How can solopreneurs track the value of their content marketing? What tools do you recommend?
Aa) We can help you share your content on Twitter with our PowerPost tweet schedule feature.— Kevin Garber (@Ke_Ga) October 9, 2018
* Curate your tweet,
* Add a trackable link,
* Discover when you’re audience are online and
* Schedule for optimal engagement. #SocialROI pic.twitter.com/ejK9qWzFDv
Ab) Our Search tools (eg following the right targeted people who may return the follow) can also help your content fall on interested ears.— Kevin Garber (@Ke_Ga) October 9, 2018
By growing a relevant and engaged following, your content is more likely to be shared. #SocialROI pic.twitter.com/ECLOeRS52C
A1] Batch transform content into shares for Facebook, Twitter, LinkedIn & Pinterest. Adopt content to specific social media platform. Include link to original content, attribution, & image or video. #SOCIALROI— HeidiCohen (@heidicohen) October 9, 2018
A1] Maximize #socialmedia results for mega-content. Start by scheduling publication to maximize attention. Also include influencer outreach & secondary sharing platforms (ex: Reddit & Growth Hackers) #socialroi— HeidiCohen (@heidicohen) October 9, 2018
A1] Share a mix of quality content to develop your reputation in each social media community. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
a1) before you start thinking about content, you should choose WHERE you want to participate, where is your potential audience and take a minute (or two!) to take care of your profiles. please consider having a website or blog, first. #socialroi— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) October 9, 2018
A1.— Virtuoso Assistant #CSMDay2018 speaker📩 🎨 (@VirtuosoAssist) October 9, 2018
- Create content in your niche.
- Ensure that content is popular with your audience and they're going to enjoy it.
- Mix up content format for variety
- Use relevant hashtags to increase visibility#SocialROI https://t.co/OXso16NlXU
A2] To maximize results while minimizing resource use, create a combination of consistent content such as email newsletter, blog post, video or podcast either weekly or every other week. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A2] Add mega content (either foundational (1-4/year) or crowdpleaser content (1/month)) to attract a wider audience & establish thought leadership for keywords. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A2] Mega-content lesson: Start with 1 piece of big rock content. Then continue to cut up the content marketing turkey! Think of your content as Lego blocks. They’re interconnected. Cc @JasonMilllerCA #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A2. Don’t overthink it. Again, your smallness and human-ness is a strength. You are enough. Be an expert, bring value, and don’t worry too much about quantity, fluff, or production value. Have CONTENT value. You can do plenty of that. Just do it; be YOU. #SocialROI https://t.co/9Ff5u7T51W— 𝐜𝐡𝐫𝐢𝐬𝐭𝐢𝐧𝐞 𝐠𝐫𝐢𝐭𝐦𝐨𝐧✨ (@cgritmon) October 9, 2018
A2.— Ai Addyson-Zhang, Ph.D Digital Learning Consultant (@aiaddysonzhang) October 9, 2018
- Repurpose your content
- Recycle your evergreen content
- I spend so much time creating original content but so little time repurposing the content i have created => working on fixing this #SocialROI https://t.co/eaMGxFVTbP
A3] Consistent content fuels on-going social media shares for Facebook, Twitter, LinkedIn & Pinterest. Plan ahead to schedule them for highest consumption. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A3] Schedule mega-content to maximize audience attention. Publication timing is a FREE tactic. Your content has only 1 opportunity to make a good 1st impression. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A3 As a solopreneur, Small biz owner, or ANYONE using social media for their brand, you must set a schedule & stick to it! Put it on your calendar, build in time to your day for it. Keep yourself accountable or it just won't get done-Consider hiring someone to help. #socialROI https://t.co/4YUvcXsAcT— Ovations Digital (@OvationsD) October 9, 2018
a3 i think it's important because consistency is one of the keys for having a valuable presence at SM. having a publishing schedule also helps you to organize all the work that is invisible in SM. we save time, by scheduling. #socialroi— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) October 9, 2018
A4] Skip the marketing push & promotion or your content will fail! Keep this content focused on your audience’s needs so that they actively seek, consume & act on your content. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A4] Create audience/reader expectations at the beginning. Publish 1 form of content on a weekly or every-other week basis. Hit send on the same day at the same time each time! #SocialRoi— HeidiCohen (@heidicohen) October 9, 2018
A4] Think like a traditional media entity to build content consumption habit! #socialROI— HeidiCohen (@heidicohen) October 9, 2018
A4] Consistent content publication is the new appointment media. It builds reader anticipation. #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A4] Let email subscribers know your mailing frequency up front. Don’t hijack your email newsletter for promotional purposes! Email is the original social media! #socialROI.— HeidiCohen (@heidicohen) October 9, 2018
A4 to get started, it’s more of a guess and check, IMO. Seeing (assuming ALL content is necessary) how often your audience likes to receive it, when, in what form... then you can refine your timing. #SocialROI— LUCYrk (@LUCYrk78) October 9, 2018
A5] Mega-content is the foundational and crowdpleaser content that you create either quarterly or monthly. Its goal is to attract new readers & prospects. #socialroi— HeidiCohen (@heidicohen) October 9, 2018
A5] Consistent content is content you create on a regular basis either weekly or every-other-week. It serves to maintain a communication channel with your audience (aka: Share of Audience Attention or SOAA) #socialROI— HeidiCohen (@heidicohen) October 9, 2018
A5] IMHO if @AnnHandley can write a regular personal email every other week in addition to being a globe-trotting marketing keynote & @MarketingProfs Content Chief, so can you! https://t.co/6yHQjITF3T #SocialROI— HeidiCohen (@heidicohen) October 9, 2018
A5) Our agency shares content every day, but not necessarily on every platform! We blog 1-2 times per week, share on Instagram 3-4 times weekly, and post on Twitter several times per day. Our content calendars are incredibly visual to maximize our digital voice! #socialROI— Something Social (@somethingsocial) October 9, 2018
A5. Mega content is the the pixie dust of cotent which make your brand shine, humanize you and educate your audience so that they're hungry for more content. The rest is informational in nature or collaborative. #SocialROI— Dr. Dorrie Cooper (@sittingpretty61) October 9, 2018
A6] To augment your publishing schedule, update at least one piece of content per month. #socialROI— HeidiCohen (@heidicohen) October 9, 2018
A6] Use content creation scraps to test different social media presentations. #socialROI.— HeidiCohen (@heidicohen) October 9, 2018
A6.— Virtuoso Assistant #CSMDay2018 speaker📩 🎨 (@VirtuosoAssist) October 9, 2018
- Analytics, use the native tools provided by each social media platform.
- Dig into the details and find out what resonates with your audience, what drives engagement & how many shares you achieve for each piece.
- Create more of what your audience likes.#SocialROI
A7] To ensure your content marketing yields value, include at least 1 CTA & track distribution (with UTMs) to your analytics! #SocialROI https://t.co/OvyJ6lbdly #socialROI (Metrics chart) pic.twitter.com/JQ8IZFApn6— HeidiCohen (@heidicohen) October 9, 2018
A7] Use a variety of analytics tools including Google, email tracking (from your email supplier) and social media tracking. #SocialROI.— HeidiCohen (@heidicohen) October 9, 2018
A7: I’d recommend looking into UTM parameters for each post — this connects to your GA for insights that goes deeper than the analytics provided by the platforms itself #SocialROI— Charu Misra (@charumisra) October 9, 2018
A7 I sound like a "broken record" but a good way to track the value of content is by checking analytics. Great way to see what is working and what is not. #SocialROI— Lucille Fisher 🦉Kindness, Compassion, & Marketing (@sageandsavvy) October 9, 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 16th October 2018, 5.00pm EST.