Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 4th September 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Nicky Pasquier.
From ManageFlitter's CEO, Kevin Garber:
- What should new businesses be aware of when choosing brand colors?
- 94% of the information we receive each day is visual. How can a company visually communicate trust in their branding?
- How do colors influence buyer behaviour?
- What role does gender play in color psychology?
- What process should business owners use when choosing colors that best reflect their brand personality?
- What tools would you recommend for matching colors with your brand personality?
- What colors would you recommend for marketing a new brand and why?
A1.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
Ask yourselves the following questions -
❖ What subconscious messages do my brand colors convey?
❖ Do these colours appeal to my target audience?
❖ Do my brand colours match my brand personality and style? #SocialROI
A1:— Suze Cooper (@BigTentSocial) September 4, 2018
🌈 Colour preference is such a personal thing. It can be very emotive. People often link colour to feelings.
🌈 If it’s going to be your brand, you need to love it so you can own it. Authenticity is as key in this message as in others. #SocialROI
A1: Realize the psychology of color. Does your color have cultural aspects you may not be thinking of. Don't go with the colors just because it looks cool. #SocialROI— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 4, 2018
A2.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
❖ Blue is universally preferred by both men & women.
❖ Large companies [finance & health] that need to convey trust use blue as their brand color, e.g. PayPal & Barclays Bank.
Create a consistent visual brand style which people get to know, like and trust.#SocialROI
A2: It boils down to being genuine. When you fluff numbers or try to be someone you're not, you're only hurting yourself. Trust is built on the truth! So, keep that in mind when creating visuals to build brand awareness. #SocialROI— Maria Marchewka (@_MariaMarchewka) September 4, 2018
A2 Brand consistency endorses trust. Confidence in your branding carries over to expectations from customers who look to you for quality and service. #SocialROI— Jim Katzaman - Get Debt-Free One Family at a Time (@JKatzaman) September 4, 2018
A3a)— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
✥ 85% of shoppers make purchase decisions based on color!
✥ Use blue if your need to build trust before a purchase.
✥ Grab attention [red] and trigger action [orange/green] for CTA buttons. Run A/B tests to see which colors perform best. #SocialROI
A2b)— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
✥ Use contrasting backgrounds & white space for added emphasis.
✥ Check out notable brands - what colors do they use and when?#SocialROI
Of course this was meant to be A3b)!! #SocialROI— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
A3 Colors have an effect on the psyche and mood. Do a little bit of research on this and choose colors that match your niche and the effect you're looking for #socialROI— Violet Lush (@TheVioletLush) September 4, 2018
A3: It's no secret that colors can make you feel a certain way. Red is an aggressive color whereas @VirtuosoAssist pointed out, blue conveys trust... and we like to purchase from brands that we trust! #SocialROI— 🎙JMatt (@JMattMke) September 4, 2018
A4.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
❖ A study by Joe Hallock in 2003 revealed distinct male/female color preferences.
❖ Generally men like strong primary colors & monochrome pallets.
❖ Females tend to prefer softer pastel shades.#SocialROI pic.twitter.com/MPwPAojMxz
A4: As much as we want to think gender colors aren't relevant anymore, if your primary target audience include men... pink may not be your best choice. Trying to change the psychology associated with a color likely isn't your goal. #SocialROI— 🎙JMatt (@JMattMke) September 4, 2018
A4) The pink/blue divide is interesting as pink used to be a 'male' colour, it being a derivative of red. Social pressure has to be taken into account too when thinking about colour and gender. #SocialROI— Sarah Clay Social. Common Sense approach to Social (@CurlyClay) September 4, 2018
A5.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
❖ Know your audience.
❖ What percentage of your audience is male/female.
❖ Check these kinds of demographics using Google Analytics. #SocialROI
My graphic designer @FreshSparks came up with the blue and orange color palette for the #TwitterSmarter chat. I fell in ❤️ with it. Everyone liked it so I changed my Madalyn Sklar brand to those colors. 🎨 #SocialROI— Madalyn Sklar 🚀 Social Media Consultant (@MadalynSklar) September 4, 2018
A5: It can be helpful to research color meanings and symbolism to ensure your branding mirrors your org's goals - colors can evoke emotions and many judge brands on the colors in their logo before anything else 🌈 - https://t.co/8QDwklmlMM #SocialROI— Lukas Partners (@LukasPartners) September 4, 2018
A6. These are little known tools but are great!— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
❖ Ask yourself what words describe your brand? Use Cymbolism to find associated colours → https://t.co/CEc5TlCrah
❖ Find the best color combos using this fab tool from @SessionsCollege → https://t.co/HYK6E9AUOU #SocialROI pic.twitter.com/5f1PlWm7oU
A6: A color wheel is probably the best place to start, followed by reading up on the complements and associations for each color. If you're so inclined, try painting. You'd be surprised what you can learn via hands-on experience. #SocialROI— Justin Boot ∞ (@Polymathically) September 4, 2018
A6: It can be as simple as googling "color wheel" to get a quick idea of what colors compliment each other. Then google "color emotion guide" and you can get an idea of the psychology behind colors.— 🎙JMatt (@JMattMke) September 4, 2018
Basically, Google is the first tool to start with! #SocialROI
A7.— Virtuoso Assistant 📩 🎨 (@VirtuosoAssist) September 4, 2018
❖ I would recommend you stay true to yourself, your own personality and brand style.
❖ Research your audience well and ensure you appeal to them
❖ Get ideas from influencers but don’t try and copy them. You are unique! #SocialROI
A7 One size does not fit all. Research and start off on your own unique foot. One startup's color is not another startup's color. Unlike content, colors embedded in memories are hard to change. #SocialROI— Jim Katzaman - Get Debt-Free One Family at a Time (@JKatzaman) September 4, 2018
A7. While it always depends on the audience, blue is a good color that appeals to many! We're kind of partial to it 😉 #socialROI— MeetEdgar (@MeetEdgar) September 4, 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th September 2018, 5.00pm EST.