Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 4th December 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Teresa Heath-Wareing.
From ManageFlitter's CEO, Kevin Garber:
- In a market that’s already saturated, how can business create loyal ‘tribes’?
- How does an online community benefit a business?
- How can a business attract the right community and keep them interested for the long term?
- What tools should a business use to keep their ‘tribe’ in the loop?
- How does guest blogging in established communities impact your own brand?
- Is being authentic the only way a business can truly keep their community engaged?
- What are the benefits of creating a community that helps others be heard as well?
Aii) The exciting thing about having early adopters as users and customers was that they pushed us very hard to improve the product & would champion us at every opportunity. #SocialROI https://t.co/YnMQXBSnhJ— Kevin Garber (@Ke_Ga) 4 December 2018
Avi) Our user interface is still a LONG way from where I want it to be for our current tribe of users, & it needs an overhaul, we have been working at building out the right foundations on the backend to tackle improvements to the UI in 2019. #SocialROI https://t.co/YnMQXBSnhJ— Kevin Garber (@Ke_Ga) 4 December 2018
Avii) [Tangent: Changing the user interface of a legacy product can be v difficult due to many technical reasons - eg, look how long it took LinkedIn and PayPal to improve their UI due to technical obstacles] #SocialROI https://t.co/YnMQXBSnhJ— Kevin Garber (@Ke_Ga) 4 December 2018
A1: (1) First thing know who you want to attract and why! Then pick your platform - where they are or where you have the biggest following. Be real and authentic so people can get to know you. Be consistent and show up regularly. #SocialROI https://t.co/PbFZuMFqZO— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A1: (2) Be generous with what you provide and value every single person in your tribe - Show them the love 💕 Last of all - Earn their trust and know that this is not going to happen over night! #SocialROI https://t.co/PbFZuMFqZO— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A1: One is by identifying who these people might be (frequent purchaser, high ticket, active on social, etc) Look at ways to build relationships with them and include them for their feedback and thoughts and reward them and treat them as a brand ambassador #SocialROI— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) 4 December 2018
A1: By being loyal to those in your tribe first.— Alex Harris ❤ (@iamspeedyalex) 4 December 2018
Why would someone be loyal to you if you aren't loyal to them?
Prove how much they mean to you! Over-deliver each and every time!#SocialROI
A2: (1) An online community builds trust in your or your brand meaning that prospects will trust you quicker. Also having a community means that you have another route to market rather than outbound emails and or web traffic #SocialROI https://t.co/uWQYPYJTb1— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A2: (2) If you have a strong community this will increase up-sells & add ons and also brand advocacy - give your community additional value and turn customers into brand evangelists!! #SocialROI https://t.co/uWQYPYJTb1— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A2: there's a big gap between what leaders think is good for a business and what community really (!!) thinks. So, having a community benefits the planning because gives new ideas, new ways of doing something or even not doing X. #SocialROI— Bruno Nunes (@brunostorming) 4 December 2018
A3: (1) First think about who you want to attract and then what can you offer them that will keep them coming back for more! This comes down to understanding your audience! #SocialROI https://t.co/RMGiWEBeKq— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A3: (2) Offer exclusive content/offers/events for community followers. I.e. they only get to hear about it if they are following you on a certain platform or in a facebook group etc #SocialROI https://t.co/RMGiWEBeKq— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A3: Most businesses need to ignore the glitz and glamour of the “macro-influencer” numbers and focus on providing massive, targeted value to people in their own niche. Remember who you’re creating for! #SocialROI https://t.co/WXi6q5BJ5Y— Chris Strub (@ChrisStrub) 4 December 2018
A3: For your “champions” - ensure they get more access to your team, your company etc. If they are passionate about your product something that may be easy for you to offer, eg exclusive webinar, early access etc, be huge payoff for the brand & relationship. #SocialROI https://t.co/LdNtDbUMs8— Kevin Garber (@Ke_Ga) 4 December 2018
A4: Make sure you are constantly communicating and connecting with with them, so you may want to look at using scheduling tools for the content and then a social listening tool for connections or do it via the platform you are on. #SocialROI https://t.co/mrIxPgKxUb— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A4: Some kind of group notification system - Facebook group, Whatsapp group, Slack Group, e-mail list; ideally regular live broadcasts somewhere. #SocialROI— Tim Lewis @ Stoneham Press (@StonehamPress) 4 December 2018
A4. Email is definitely a viable tool for this. But I also see how Messenger and Private Messaging apps are gaining ground. Keeping an eye on this trend. #SocialROI— Gene Petrov - Leadership Coach to Marketers (@GenePetrovLMC) 4 December 2018
A5: (1) Getting in front of others communities is a great way to build brand awareness! A few things to consider, is it a good fit and are they the right type of audience for you and your brand? Picking a brand that compliments you and what you do will really help. #SocialROI https://t.co/0h6x4qRKZh— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A5: (2) If the community is already established it normally means there is trust and therefore will trust you as a contributor. If allowed, using a content upgrade or offer along side the blog post will really help to get them into your community as well. #SocialROI https://t.co/0h6x4qRKZh— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A5: If we think that this is somehow like an influencer, this works - after the community reach a big level of trust - in a way to reach new people, new audiences. Sharing new ideas and know-how. Brand evolves into a "digital school". #SocialROI— Bruno Nunes (@brunostorming) 4 December 2018
A5: You're putting your name out there. You are also helping the host need to create one less piece of content for their audience than if you didn't share. #SocialROI— Alex Harris ❤ (@iamspeedyalex) 4 December 2018
A6: (1) In my eyes YES! Not only would it be bad for you to pretend you are someone you aren’t. It would also be very hard to keep up all the time and when people then meet you in person and you are not what they thought, this will break that trust you have built up! #SocialROI https://t.co/yT2NRQZWdj— Teresa Heath-Wareing (@theathwareing) 4 December 2018
A6. Authenticity is how you attract people that are the right fit for your community, so it is invaluable if you want quality, meaningful engagement from the community you build around your business. #SocialROI https://t.co/pJihBY5uRR— Pearl Morbs (@PearlMorbs) 4 December 2018
A6) there’s a million ways to keep people engaged... but authenticity ensures you keep the trust. And in any community, trust is vital. #SocialROI— Gary Ennis (@nsdesign) 4 December 2018
A7: Share the love!— Alex Harris ❤ (@iamspeedyalex) 4 December 2018
Do you really want to be at the top, ALONE?
If you get there first:
1. Build the table
2. Invite others
3. Add chairs
4. Feast together around the varying successes y'all are having.
5. Help out where can when another is struggling.#SocialROI
A7: A safe space that allows others to be heard is something we need more of & will also make members of the community more loyal & outsiders have a higher level of respect for the community. Positive perception will increase if this is done right! #SocialROI #twitterchat https://t.co/HQn37HC5vm— Carson Harrell (@CDH2156) 4 December 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th September 2018, 5.00pm EST.