Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 21st November 2018.
Details of our next Twitter Chat:
Click here for more information about our Twitter Chats.
Below is a curated version of the Twitter Chat with Ben Roberts.
From ManageFlitter's CEO, Kevin Garber:
- What is Social Selling?
- What are the similarities between selling on Social Media and Social Selling?
- What are the differences between selling on Social Media and Social Selling?
- Social Selling is about relationship building. With this in mind, is it possible to predict when your efforts will convert into sales? Why/ Why not?
- What does great content look like from a Social Selling perspective?
- How can marketers use relationship building to convert their online community into paying customers?
- Must Social Selling always convert on Social Media? How do we measure success?
Ai) Social Selling is a powerful marketing tool.— Kevin Garber (@Ke_Ga) November 20, 2018
There are a few articles related to Social Selling on the @ManageFlitter Blog including:https://t.co/7kGEAEuP7C by @mindirrosser
&https://t.co/3Bd6QCLReR by @evanpdunn#SocialROI https://t.co/WoWQDbcOU1
Av) For example, I know that @ManageFlitter users and authors @TimothyLea2 & @BadRedheadMedia make effective use of @ManageFlitter and @Twitter to help find readers for their books. #SocialROI https://t.co/WoWQDbcOU1— Kevin Garber (@Ke_Ga) November 20, 2018
Avi) Twitter is very underrated with respect to using it as a Social Selling platform. Learning some of the basics of how Social Selling on Twitter works will pay off for you. #SocialROI https://t.co/WoWQDaVe2t— Kevin Garber (@Ke_Ga) November 20, 2018
A1: (2) Social Selling looks at you sharing your knowledge and expertise in a way that helps people to “like, know and trust” you, so that when they are looking for your goods/services, you are the first person they think of #SocialROI https://t.co/mU5xLZ8D74— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A1. For me, social selling is about building relationships through social media to contribute towards a sale of some kind. #SocialROI— BizPaul 📣 (@BizPaul) November 20, 2018
A1: Social selling takes place when a person turns to social media to interact with their prospects (target audience) to sell services/goods. #socialROI— Maria Marchewka (@_MariaMarchewka) November 20, 2018
A2: (1) Social Selling and Selling on Social Media both have the end result in sales. If a business/person isn’t wanting to make a sale at some point, then it is neither social selling or selling on social media . . . it is networking #SocialROI https://t.co/y8E0VELsRq— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A2: (2) Social Selling and Selling on Social Media, are both people driven. Both require some sort of relationship to be formed. The type of relationship can be different, but without that relationship, sales won’t happen #SocialROI https://t.co/y8E0VELsRq— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A2: (3) They are both disruptive in different ways, but both aim to grab people’s attention and make you want to read more, find out more, or buy more. One is just more relationship and conversation based #SocialROI— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A2) Social Selling & Selling on Social Similarities:— Kate Frappell 🌻 (@katefrappell) November 20, 2018
• Both require the use of Social Media Channels
• Both involve appealing to online audiences#SocialROI
A2: Both require an act of promotion. Social selling, you are going with a mindset that your only reason for being on social media is to sell something. While selling on social media can be an extra to your main goal of being social. #SocialROI— Maria Marchewka (@_MariaMarchewka) November 20, 2018
A3: (1) Selling on Social Media is more direct. Each post should have a direct tangible outcome of (X) sales or leads. Social Selling is more about the engagement, conversations and discussions with a longer term mindset #SocialROI https://t.co/y1YW6bScJp— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A3 (2) Relationship Type – Social Selling looks to build more a longer term relationship, which involves multiple touch-points over time. Selling on Social Media looks at shorter term tactic to grab attention, and turn views into leads quickly #SocialROI https://t.co/y1YW6bScJp— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A3. Selling on social media requires no relationship-building, a business 'broadcasts' their product in the hope of achieving a quick sale 📣. It's irritating 😡— Virtuoso Assistant: #speaking gigs wanted!📩 🎨 (@VirtuosoAssist) November 20, 2018
Social selling provides value, listens, solves problems before asking for a sale. #SocialROI
A3) Social Selling (SS) & Selling on Social (SonS) Differences:— Kate Frappell 🌻 (@katefrappell) November 20, 2018
• SS involves community and relationship building. SonS can be a shout in the void.
• SS tends to look at long-term gain. SonS can be a paid ad placed for a small and specific duration of time. #SocialROI
A4: (1) It’s less measurable in the sense that, if you are cold outreaching you can build a rough idea of say 40 outreaches may = 1 lead. That’s tangible. It can be much harder to directly gauge the impact of a single conversation #SocialROI https://t.co/lQUhL8pl6v— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A4: (2) I love looking at LinkedIn’s Social Selling Index, which they measure using 4 pillars. It gives you two different ranks. 1 for your industry and one for your network #SocialROI https://t.co/lQUhL8pl6v— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A4. I can definitely see this with social selling. It can be more erratic. But the payoff is greater. I think more about things being "Extremistan"— Gene Petrov - Leadership Coach to Marketers (@GenePetrovLMC) November 20, 2018
or "Black Swan" (N N Talib). It can be hard to predict but I think that is the world we live in. Prepare accordingly. #SocialROI
A4 #twittersmarter I don't think it's possible to predict. But I do think it is a valuable tool in our sales toolbox. In today's world with so many message mediums, the more platforms you have, the better chance you have of converting to sales. #socialroi— Eric Patrick (@cherrydude) November 20, 2018
A5: (1) Helpful. It has to be helpful. It has to offer value, be it unique insights, hints, tips or tricks. Always think ‘What Is It Going To Do For Them’ or WIIGTDFT for short hahaha #SocialROI https://t.co/AuTLQRwge6— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A5: (2) Offer advice, help and guidance within the social media platforms. Don’t always send them away. It’s a mistake I’ve made before. The more value you can offer in the moment the better #SocialROI https://t.co/AuTLQRwge6— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A5: (3) Add personality. Remember that people buy from people. Your personality is one of your greatest assets. Make your content, fun, engaging and personable. That’ll keep people interested #SocialROI https://t.co/AuTLQRwge6— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
a5 great content ⤵️— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) November 20, 2018
- that helps our community,
- that answers questions,
- that promotes questions,
- that makes people have some fun,
- that talks to people, not to consumers#socialroi
A5. Main goal is that it has to be relevant — the kind of content that works here are video guides, webinars, and every now & then, content that has the element of surprise or something your customers are shocked to find out (to keep them engaged!) #SocialROI— Charu Misra (@charumisra) November 21, 2018
A6: (1) Personalisation – People will always pay for a tailored and personalised package. It will help them know exactly what’s relevant for them. They also want your time. You are the valuable asset. That’s what they are paying for #SocialROI https://t.co/ho7CHT1uK0— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A6: (2) Become a wiki for your industry. By becoming the hub for all relevant content on your industry, you will stand out over and above your competitors and be seen as THE experts. Knowledge sells #SocialROI https://t.co/ho7CHT1uK0— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A6. People buy from people they know, like and trust.— Virtuoso Assistant: #speaking gigs wanted!📩 🎨 (@VirtuosoAssist) November 20, 2018
Relationships build trust between a prospect and a business.
Offer free trials, a 'taster' course, free webinars to introduce a product, build a community with a Facebook Group. #SocialROI
Q6. Take your time, go deep. Help, guide, ask questions. Show where relevant. Make sure everything is ready for the moment when they are ready to buy. #SocialROI— BizPaul 📣 (@BizPaul) November 20, 2018
A7: (3) The goal is selling. But not every conversation should and has to equal a sale. Like out-of-business relationships, some work, others don't. Sometimes you'll seal the deal, others you won't #SocialROI https://t.co/XMuFKTMBu4— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
A7 (4) Don't fear the sale. Your business won't exist without a sale. If you have been adding value to someone's social media experience for a long time, it's ok to ask for a sale at some stage. We have businesses to run at the end of the day #SocialROI https://t.co/XMuFKTMBu4— Ben M Roberts ♣💻♣ (@Roberts_Ben_M) November 20, 2018
a7 i think we can make it happen offline. and shake hands online. it's ONLIFE. "life (online and offline) is all around us" #socialroi— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) November 20, 2018
We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 11th September 2018, 5.00pm EST.